Non-Cash Prizes

Posted by Lee Reams Sr., BSME, EA on

Tax practitioners frequently guide clients who have won non-cash prizes, be it from a game show, charity raffle, or some other source, in navigating the complexities of tax liabilities on these winnings. Understanding the nuances of fair market value (FMV) taxation is key to minimizing tax burdens legally and effectively.

1. Clarifying FMV: It's important to recognize that the FMV, as defined by tax courts, reflects the price agreed upon by a willing buyer and seller, knowing all pertinent facts and acting without pressure. This definition may diverge from the manufacturer's suggested retail price or another valuation method used by the payor of the prize in Box 3 of Form 1099-MISC, “other income.”

2. Disputing Box 3 Values: A client can challenge the FMV reported by contest organizers on Form 1099-MISC. If the reported amount is perceived as inflated, clients should be encouraged to gather documentation or evidence demonstrating a more accurate FMV.

3. Using Resale Value: When it comes to reporting the prize's value for tax purposes, the potential resale value, rather than the cost to the awarding organization, can play a pivotal role, as reflected in the McCoy case (McCoy, Lawrence W, (1962) 38 TC 841, acq. 1963-2 CB 5). This is especially pertinent when the client's ability to resell the prize at a high value is limited.

4. Leveraging Court Precedents: Using precedents like the Turner case (Turner, Reginald (1954) TC Memo 1954-38), where the court acknowledged a prize's limited value to the winner, practitioners can argue for lower FMV evaluations. Similarly, the Wade case (Wade, Nathan, (1988) TC Memo 1988-118) underscores the court's openness to using the awarding entity's discounted purchase price as a basis for valuation instead of retail value.

5. Documenting Real-World Valuations: Encourage the prize winner to collect advertisements or other market indicators for similar prizes around the time of winning. Such comparable retail or wholesale prices can be persuasive evidence for a lower FMV.

6. Obtaining Appraisals for Large Prizes: For significant prize values such as a new home, obtaining a certified appraisal can substantiate claims of a different FMV, potentially reducing tax liabilities.

Advising clients based on these strategies not only ensures compliance with tax laws but also helps in reducing the financial impact of their windfall. Such proactive tax planning exemplifies the vital role of a tax preparer in securing favorable outcomes for their clients.